25 social media trends and predictions to watch for in 2024
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Get Linked Social LLC
- Rise of social commerce - Making purchases directly within social apps will become more mainstream.
- Video takes over - Short form video content will dominate platforms like TikTok and Instagram Reels.
- Live-streaming proliferation - Live video across social platforms will keep growing for brand engagement.
- Augmented reality innovation - AR effects will be widely adopted for marketing, ecommerce and customer experience.
- Increased personalization - More precise ad targeting and content customization based on individual interests.
- The social listening boom - Brands will monitor social conversations for insights to guide strategy.
- Influencer marketing 2.0 - Brands will build influencer relationships focused on authenticity over follower counts.
- Employee advocacy - Companies will leverage their workforce as social brand ambassadors.
- The TikTok tidal wave - TikTok will cement itself as a must-have channel, competing with Instagram.
- Rise of messaging - Customers will expect messaging integration for customer service.
- YouTube mastery - Successful brands will embrace YouTube for long-form content.
- Social selling - Social platforms will be leveraged for lead generation and sales.
- Data privacy evolution - Stricter regulation will require brands to rethink data practices.
- AI integration - Artificial intelligence will assist with content creation and community management.
- Social listening tools - Advanced software will uncover deeper social media insights.
- Expanded reality - AR, VR and MR will open new creative possibilities for marketers.
- Social commerce shopping - Integrated buy buttons will enable frictionless in-app purchases.
- User generated content - Brands will source authentic content from customers.
- Automated ad buying - AI and algorithms will optimize and control ad purchases.
- Visual marketing - Bold graphics, images and visuals will be emphasized in content.
- Micro-communities - Niche social platforms will bring targeted audiences together.
- Ephemeral content - Stories, live video will be used to provide authentic “in the moment” content.
- Thought leadership content - Brands will position executives as industry experts.
- Agile social strategies - Brands will take a test-and-learn approach to optimize efforts.
- Data-driven decisions - Analytics will fuel every aspect of social efforts.
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